Launching a new website can feel daunting, especially on the SEO side. User experience is paramount in today’s competitive landscape, and you’ll need to rank well in relevant search results to reach your target audience.
SEO essentials for a new website focus on technical aspects and user experience. Targeting a balance of both ensures a clear pathway to success.
Start with Keyword Research to Guide Future Content to SEO for a New Website
Keyword research helps to inform your strategy in areas ranging from page tags and meta descriptions to content and H2 headings. It’s the foundation for your entire strategy, so attention to detail is crucial.
Free tools like Google’s Keyword Planner are ideal for keyword research based on common descriptors and terms related to your business. Start by building a keyword seed list with essential high-level keywords. You can then expand each keyword with more suggested terms, focusing on those with high search volume.
Focus on the keywords relevant to your niche, and prioritize the user experience. It’s tempting to target high-volume searches that only loosely relate to your products and services, but this can damage your brand. Your goal is to give users information that’s helpful, compelling, and related to their search.
Traffic matters, but only if it’s the kind of traffic that generates leads and conversions.
Identifying the most valuable keywords that can drive results is often challenging. With an experienced SEO company, you can simplify keyword discovery and planning for your new site launch.
Develop Your Site Hierarchy and Architecture
A functional and efficient site hierarchy keeps things logical and organized. Several benefits come from careful planning at this step.
- You can easily manage and scale your website with a logical site hierarchy and file structure.
- The backend hierarchy can help you to develop a logical navigational structure for users. Menus, categories, and subcategories can come directly from your hierarchy.
- The hierarchy can help when you use links between pages for user navigation.
This early stage is the perfect time to consider design and initial optimization. You can set rules and standards for everything moving forward. Follow a responsive design where your site scales to any device. It directly affects search ranking.
Start with optimized code and keep every page as lightweight as possible. Fast load times benefit your ranking. Minimize the use of scripts and complicated code. Compress images for better speed on any device.
You can streamline the architecture by working with an experienced SEO provider. Our team can aid you in developing the fastest website with a logical hierarchy that suits your needs. From custom themes to establishing all of the plugins and technical aspects of the backend, we develop responsive, fast, and user-focused experiences.
Creating Original and Optimized Content for SEO for a New Website
The best technical foundation is nothing without quality content. Great content will inform, compel, excite, and convert your audience.
Content strategy is born from good keyword research, but there’s more to it. Every piece of content must be relevant to your brand and your voice. It should captivate the audience and be aware of their questions, concerns, wants, and needs. The best content is convincing, shareable, and actionable.
You’re an expert in your brand and unique selling points, but developing web content can be challenging. With our team, you’ll benefit from a customized content plan designed around your unique business goals. Most importantly, we optimize every piece of content on-page and in the backend for users and search engines.
You can have content that benefits your ranking while marketing directly to your audience organically and authentically.
Start Thinking About Backlinks
Backlinks generate search signals to boost your ranking. Performance depends on the quality of the backlinks.
Content must be worth sharing. It can organically drive backlinks through user engagement. Sharing on social media, engaging in outreach with influencers and media niches, and collaborating with other brands can all drive your search signals upwards.
It’s crucial to have a strong backlink strategy. You can build a foundation for this as you plan your new site by focusing on link-worthy content and highly optimized pages.
Monitor and Optimize Performance
Everything you do from day one must be monitored and continually optimized.
- Set goals and key performance indicators (KPIs) so that you know which metrics matter.
- Utilize tools to track performance. Google Analytics is a popular platform for analyzing traffic, sources, time on page, and other mission-critical metrics.
- Regularly audit and improve based on your insights.
Focusing on measurable data takes the guesswork out of growth. Better utilization of metrics ensures efficient investment of time and resources in areas that will influence results.
Simplifying a Website Launch with Captive Web Media
Planning, developing, and launching a website relies on versatile skills and knowledge of SEO practices.
You can get help from end to end with turnkey SEO solutions. Our experienced team will ensure your online presence grows, generating valuable leads and conversions that move your business forward. Talk to us today for a fully managed development and content delivery plan that takes digital marketing beyond your competition.
