On-Page and Technical SEO – Examples and Why They Matter
Search engine optimization (SEO) techniques typically fall into two categories. These are On-page and Technical SEO. Both are equally important, helping to improve your search ranking while generating traffic and ensuring the best user experience.
Understanding the different types of SEO and why they’re meaningful can help you to make the best decisions for your brand. Discover On-page and Technical SEO and start optimizing with the help of our team.
What’s the Difference Between On-Page and Technical SEO?
Where the technique is applied is the strongest indicator of whether something is On-page or Technical SEO.
- On-page SEO is content on a page that a user interacts with. Blog posts, sales copy, and other optimized information like business and contact details are all examples of On-page SEO.
- Technical SEO is everything else that the user doesn’t immediately see. Optimizing a site for performance is considered Technical SEO. Enhancing crawlability and integrating a mobile-responsive design are other common examples.
Breaking Down On-Page SEO
On-page SEO focuses on content, but the user won’t see everything you do.
- Keyword research fits into this category. Identifying keywords and working these into content can improve discoverability and search engine performance.
- High-quality content is the most visible element of On-page SEO. It’s also one of the most vital. Developing compelling, relevant, and convincing content improves the user experience and search performance.
- Some backend changes are still considered On-page SEO. Meta titles, descriptions, alt-tags, headers, and internal links aren’t as front-facing as the content but still affect search performance.
Developing quality content with optimized on-page elements is one of the most specialized areas of SEO. Aim for a clean balance of optimization and user experience. Content should be valuable for readers and search engines. Target your readers first, and the optimization will follow.
Because content development and management are time-consuming and require a unique skill set, many brands outsource this to an experienced SEO company.
We are available for all your content and optimization needs.
Technical SEO Ensures Discoverability
Great content can boost your brand, improve engagement, generate leads, and convert them. Perfectly Optimized on-page SEO needs Technical SEO. The two sides complement each other.
- Build a crawlable site to ensure search engines can navigate, index, and rank your pages.
- Sitemaps, robots.txt, efficient URL management, and efficiently structured data all help search engines index your pages. Efficient use of backend strategies can improve search ranking and organic discovery.
- Performance optimization is crucial in today’s competitive search environment. Code size must be minimized, web servers must be fast, and graphical elements must be compressed. Finding the perfect balance between design and raw size can improve search performance.
- Your site must be optimized to display on any device. A comparable user experience on mobile, desktop, and other connected devices will improve the perception of your brand. It’s also necessary for search engines. Sites that aren’t optimized for mobile rank lower than those that are.
Technical and On-page SEO are interdependent. The technical side is easier to manage once the building blocks of your site are in place. Adding new content can take longer but it’s essential if you want to outrank your competition and reach your audience.
Both sides require effort and attention. Neither should be ignored or dismissed in any way.
Working with an experienced SEO company ensures that both On-page and Technical SEO techniques are utilized to their full potential.
How Can You Tell if SEO Is Working?
Key metrics can track the performance of your SEO strategy.
- Time on page, or dwell time, can indicate how effective your content is at captivating and compelling users.
- Raw performance through device testing (load speeds) can indicate the success of performance and mobile optimization.
- Keyword rankings and performance relative to competitors in Search Engine Results Pages (SERPs) can highlight that your SEO strategy works.
- Website traffic, direct engagement, leads, and sales are all crucial tracking metrics when evaluating your SEO strategy.
Several high-quality services make tracking the most vital data easier. Google Analytics is one of the most popular, allowing you to evaluate your strategy and return on investment.
Individual tools are also available to track specific page metrics. Navigating the vast landscape of SEO tools, tracking tools, and other support tools might seem cumbersome at first. With a trusted SEO services company, it’s easier to see how your efforts affect your bottom line.
Build a Better SEO Strategy with Captive Web Media
Reach your audience and achieve your business goals with our team. We can develop and manage a customized content and SEO strategy that suits your unique needs. With best practice standards and innovative techniques, your site will grow and create value for your core business. Contact Us Now!
